{"id":1547,"date":"2024-07-15T12:47:28","date_gmt":"2024-07-15T10:47:28","guid":{"rendered":"https:\/\/bastia-port.cci.corsica\/?page_id=1547"},"modified":"2024-07-15T12:50:30","modified_gmt":"2024-07-15T10:50:30","slug":"r-itinerary","status":"publish","type":"page","link":"https:\/\/bastia-port.cci.corsica\/en\/programmes-europeens\/r-itinera\/","title":{"rendered":"R-ITINERA"},"content":{"rendered":"
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Trial excursions<\/h3>

The Interreg Marittimo R-Itinera project, in which the Corsican Chamber of Commerce and Industry was a partner, focused on the implementation of the excursion packages developed during the initial Itinera project, which ran from 2017 to 2020.\u00a0<\/span><\/p>

It also enabled trial visits to be organised for two pre-defined target groups, namely, for Corsica: people aged 65 and over and cruise passengers.\u00a0<\/span><\/p>

Trial excursions\u00a0<\/span><\/b><\/p>

Two groups of 15 and 16 people were selected in advance by the Corse Incentive agency, which also handled the logistics for these two days, based on the programme provided by our organisation.\u00a0<\/span><\/p>

Objectives:\u00a0<\/span><\/b><\/p>

  • Encouraging people to discover local craftspeople and producers<\/li>
  • Focus on the concept of short supply chains<\/li>
  • Creating meaning through a participatory approach<\/li>
  • Take into account the concepts of sustainability and CSR at the sites visited<\/li>
  • Managing transfer times<\/li>
  • Combining the spirit of discovery with a dynamic approach\u00a0<\/li><\/ul>

    Tour programme:\u00a0<\/span><\/b><\/p>

    Panel 1: Seniors aged 65 and over (11 May 2023)\u00a0<\/span><\/p>

    \u2022 Bordeo organic farm in San Nicolao:\u00a0<\/span><\/p>

    \u2022 Galea Park\u00a0<\/span><\/p>

    Panel 2: Cruise passengers (12 May 2023)\u00a0<\/span><\/p>

    \u2022 Bastia City Discovery Tour: The following three tours form a single \u00abArtisans and Producers\u00bb excursion package:\u00a0<\/span><\/p>

    \u2022 Leccia Estate (Patrimonio)\u00a0<\/span><\/p>

    \u2022 The Nebbiu Soap Factory<\/p>

    (Patrimonio\u00a0<\/span><\/p>

    \u2022 Carli Honey Farm (Patrimonio)\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Eductour with Silversea Cruises\u00a0<\/span><\/b><\/h3>

    Company profile\u00a0<\/span><\/b><\/p>

    As the world leader in the premium\/luxury cruise market, with a fleet of 13 small-capacity ships, Silversea is searching worldwide for new experiences to offer its particularly discerning clientele.\u00a0<\/span><\/p>

    The concept of customer experience is therefore a top priority for this company, which boasts a customer retention rate of nearly 80% and a unique range of all-inclusive products and services that emphasise authenticity in keeping with the spirit of \u201cquiet luxury\u201d.\u00a0<\/span><\/p>

    Antoine ZOPPI<\/b>, Itinerary Designer &\u00a0Andrea FERLA<\/b>, Manager of Destination Experiences, were our hosts during this familiarisation tour. Over the course of these three and a half days, we took them to meet our producers, craftspeople and entrepreneurs, placing people at the heart of this initiative. They were thus able to discover the quality of our tourism offerings and the richness of our destination through a tour spanning several micro-regions, from Bastia to Balagne via Nebbiu.\u00a0<\/span><\/p>

    Programme of activities and experiences\u00a0<\/span><\/b><\/p>

    Once again, it was Corse Incentive, the only agency to have responded to our call for proposals, which organised the logistics for this programme, following on from the trial visits carried out the previous month, as set out in the R-ITINERA project.\u00a0<\/span><\/p>

    The programme offered during the four-day discovery trip was rich and varied, designed to explore the Greater Bastia area and the Balagne region, with a constant focus on highlighting the local economy and the region\u2019s authenticity, whilst consistently blending culture, local character, a warm and welcoming atmosphere and sustainable development.\u00a0<\/span><\/p>

    The various products tested were tailored to a high-end and luxury cruise clientele seeking authenticity, and were designed for small groups (maximum 15 people).\u00a0<\/span><\/p>

    A number of key objectives can therefore be identified from this programme:\u00a0<\/span><\/p>

    \u2013 To encourage people to discover local craftspeople and producers\u00a0<\/span><\/p>

    \u2013 Focus on the concept of short supply chains and organic production\u00a0<\/span><\/p>

    \u2013 Creating meaning through a participatory approach\u00a0<\/span><\/p>

    \u2013 Take into account the concepts of sustainability and CSR at the sites visited\u00a0<\/span><\/p>

    \u2013 Managing transfer times\u00a0<\/span><\/p>

    \u2013 Combining the element of discovery with the dynamic aspect\u00a0<\/span><\/p>

    Taking into account the trial trips organised on 11 and 12 May 2023 and analysing the participants\u2019 feedback proved crucial in optimising the final product and ensuring it was tailored as closely as possible to Silversea\u2019s needs and expectations.\u00a0<\/span><\/p>

    The concepts of service quality and experience have therefore been firmly integrated into the programme for this study tour, so as to offer Antoine Zoppi and Andrea Ferla the opportunity to visit sites, meet producers, traders and craftspeople, thereby highlighting the destination\u2019s authenticity and distinctive character, whilst also positioning it within a strong ecotourism framework.\u00a0<\/span><\/p>

    The itinerary for this Eductour included visits to three different micro-regions: Bastia, Nebbiu and Balagne, making it suitable for cruise ship stopovers not only at the Port of Bastia but also at other ports in Haute-Corse: L\u2019Ile-Rousse, Saint Florent and Calvi\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Excursions tests Le projet Interreg Marittimo R-Itinera, duquel la CCI de Corse \u00e9tait partenaire, se concentrait sur la mise en oeuvre des produits d\u2019excursions d\u00e9velopp\u00e9s au cours du projet initial Itinera men\u00e9 de 2017 \u00e0 2020.\u00a0 Il permettait en plus, l\u2019organisation de visites tests sur deux groupes cibles pr\u00e9-d\u00e9finis, \u00e0 savoir pour la Corse : […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":746,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"type-de-page":[13],"class_list":["post-1547","page","type-page","status-publish","hentry","type-de-page-page-sans-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/pages\/1547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":4,"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/pages\/1547\/revisions"}],"predecessor-version":[{"id":1552,"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/pages\/1547\/revisions\/1552"}],"up":[{"embeddable":true,"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/pages\/746"}],"wp:attachment":[{"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"type-de-page","embeddable":true,"href":"https:\/\/bastia-port.cci.corsica\/en\/wp-json\/wp\/v2\/type-de-page?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}